Get your brand in front of South Africa’s most valuable audiences

Subscribe to the Flow Audience Marketplace and unlock premium, first-party data audiences sourced directly from top-tier retailers, leading commerce platforms and marketplaces across SA.

Target high-intent audiences across channels like Meta, Google and TikTok to boost campaign performance

Popular right now

Health, Training and Fitness Enthusiasts

208,000+

Fitness enthusiasts using Octiv to book, manage, and attend fitness classes from CrossFit and yoga to

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Shoppers – Beauty & Personal Care

390,000+

Consumers shopping for skincare, cosmetics, and personal care products using BNPL.

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Gym & Personal Training Enthusiasts

39,900+

Fitness enthusiasts booking gym access, personal training, EMS, or virtual workouts.

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Shoppers – High Intent

4,600+

Purchasers or users who added cycling gear to cart or wishlist on Cycle Lab.

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Crossfit & Hyrox Enthusiasts

108,000+

Fitness enthusiasts participating in CrossFit, Hyrox and high-intensity functional training.

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High intent – Bike Category

410,000+

High-intent shoppers actively viewing bike listings — including commuters, hobbyists, and athletes.

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Fans & Players

37,500+

Football fanatics, players and fans using the Fives Futbol website

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Cyclist Community

832,000+

All users browsing BikeHub — from casual browsers to serious cyclists comparing gear

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High Intent Shoppers

121,000+

Purchasers or users who added golf gear to cart or wishlist on The Pro Shop.

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More reasons to subscribe

Always-on

Your target market is dynamic – your audience strategy should be too. The smartest brands invest in a long-term and always-on audience strategy.

Layered for precision

First-party-data audiences are built on real behaviour, not just browsing. Layering multiple Flow audiences gets you closer to the point of conversion.

Exclusive access

Get access to exclusive
audiences, special offers and discounts, with new audiences added monthly.

Tailored to suit your business

Get a fully customised audience
solution with our Enterprise plan.

Frequently asked questions

What is Flow’s Audience Marketplace?

It’s the world’s largest marketplace of exclusive, first-party audience segments from the top brands across SA – all built from verified transactional data. These audiences are ready for targeting via channels like Meta, Google and TikTok.

Who is the Audience Marketplace for?

It’s for brands, advertisers, and media buying agencies that want access to audience data from leading brands across the country. It enables sharper targeting, better performance, and less media waste. If you’re still relying on traditional geo-targeting and interest overlays, this is your upgrade.

How do I access Flow’s Audience Marketplace?

Access is exclusively available through a monthly Flow subscription. Once you’re in and have selected your audiences, they are automatically activated to your ad accounts.

How much does it cost?

Subscription pricing is based on tiers, each tier gives you access to a different number of audience segments.

Can I see the full list of audiences before subscribing?

Full access is only available to subscribers but you can speak to sales@flowplatform.com and request an audience catalogue if you’d like a sneak peak.

Can I swap out my audiences monthly?

Yes! If you’re on a Flow subscription, you can refresh or change your audience selections each month. Whether you’re testing new segments or shifting campaign focus, you’ll have full flexibility to adapt your targeting as your needs evolve.

Can I use my audiences across multiple ad channels?

Definitely. You can choose which ad platform you want to run your campaigns on such as Facebook, Instagram, Google, and TikTok. Higher-tier subscriptions allow for multiple platform activations.

Can Flow assist with suggesting audiences based on a brief?

Of course. Share your campaign goals or ideal customer profile, and our team will recommend the most relevant audiences from our marketplace or help you build a custom segment tailored to your needs.

Is Flow’s Audience Marketplace POPIA-compliant?

Flow is POPIA-compliant by design. The audiences in the marketplace are built from our trusted, premium first-party data partner network.